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Thứ Hai, 29 tháng 2, 2016

Tốc độ tối đa trong khu vực đông dân cư tăng 10km/h

Thông tư 91/2015 cập nhật về tốc độ tối đa của các loại phương tiện đã chính thức có hiệu lực. Theo đó, điểm đáng chú ý là tốc độ tối đa của các loại xe di chuyển trong khu vực đông dân cư được điều chỉnh từ 50 km/h lên 60 km/h.

Thông tư 91/2015 cũng điều chỉnh tốc độ tối cho phép nhiều loại xe ở ngoài khu vực đông dân cư tăng thêm 10 km/h. Anh em nào đi xe hơi, xe khách hay xe tải thì dễ tra cứu tốc độ tối đa cho phép của loại xe mình đang chạy ở hình bên dưới. Còn anh em đi xe mô tô 50 cc trở lên thì mình xin tóm tắt lại cho dễ hiểu. Theo thông tư này thì xe mô tô 50 cc trở lên có các mức tốc độ tối đa cho phép như sau.

1. Tốc độ tối đa xe mô tô ở "Ngoài" khu vực đông dân cư

70 km/h trên đường đôi (có dải phân cách giữa), đường một chiều có từ 2 làn trở lên.
60 km/h trên đường 2 chiều không có dải phân cách giữa, đường một chiều có 1 làn xe cơ giới.

2. Tốc độ tối đa xe mô tô ở "Trong" khu vực đông dân cư

60 km/h trên đường đôi (có dải phân cách giữa), đường một chiều có từ 2 làn trở lên.
50 km/h trên đường 2 chiều không có dải phân cách giữa, đường một chiều có 1 làn xe cơ giới

Anh em lưu ý xe gắn máy ở điều 8 hình bên dưới ý chỉ xe mô tô dưới 50 cc. Phân biệt với xe mô tô 50 cc trở lên ở điều 6 và 7 phía trên.


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How to invest and profit in a rising interest rate enviroment

After 34+ years of declining rates, you now believe that interest rates are finally going to start increasing. After all, the Fed Funds has begun its interest rate hike march as of December 2015. But a rising Fed Funds rate in 2016 and beyond does not necessarily mean rising interest rates for consumers e.g. mortgages.

I’m in the camp that interest rates will stay low for years to come because of the following reasons:
* Information efficiency
* Economic slack
* Contained inflation
* Coordinated Central Banks
* The growth of China and India and their continued purchasing of US debt
* The growing perception that US dollar denominated assets are the safest assets in the world
* A 30+ year trend of declining rates that is telling us we’re more adept at managing inflation with each new cycle that passes
But let’s say I’m wrong. Let’s say rates start rising aggressively? Where should one invest? What else should one do? To answer these questions, let’s first look back at history and get smart!

HISTORY OF FED FUNDS RATE AND 10-YEAR YIELD

Inflation vs 10-year yield vs. Fed Funds Rate Chart
As you can see from the chart, I wasn’t lying when I said interest rates have been coming down for over 30 years now. Primary goals of the Federal Reserve are to contain inflation, promote orderly growth, and provide maximum employment. The Fed usually assigns an inflation target, which currently stands at 2%, and adjusts interest rates, prints money, or buys back debt to reach such a target.
Since about 1984, inflation rates (green) have hovered at a manageable 1-6%, with a downward trend. As a result, the 10-year Treasury and the Fed Funds rate have followed lower as well. When money is cheap, people tend to borrow, invest, and spend more. This causes inflationary pressure. But based on how inflation has been acting, rates are in their appropriate place.
Another thing to notice in the chart is how the Fed Funds rate (red) is much more volatile than the 10-year treasury yield (blue). The Fed Funds rate is controlled by a committee of people from around the nation. The 10-year yield is dictated by the Treasury bond market. There is good correlation between the two, as is evident in the early 1990s. But notice how the correlation starts to loosen since 2005. In other words, we could see a large increase in the Fed Funds rate at 25 bps each hike, and the 10-year yield (the market) may still stay relatively flat.
OK, now that we’ve got some historical perspective on inflation, the Fed Fund rate, and the 10-year Treasury yield, let’s look at how interest rates and the S&P 500 have correlated.
S&P 500 Chart and 10-year Yield Chart
The interesting thing about this chart is that whenever there is a recession (grey columns), the Fed has cut interest rates to help spur economic growth and employment. The Fed seems to OVER cut rates compared to the decline in the 10-year yield, and therefore has to hurry up and raise rates five years later.
If history is any guide, there is a high probability that the Fed will start raising rates at the end of 2015, and for the next several years as inflationary pressure builds up. The stock markets are all at record highs, housing is making a strong comeback, and the US unemployment rate is at 5.1%. All factors point towards higher inflation. Too much inflation is bad for buyers of goods like housing, food, clothing. Inflation will be the biggest cause of war between the haves and the have-nots.
But here’s the thing. Even if the Fed jacks up rates from 0.25% to 2%, the 10-year yield will probably increase by LESS than the 1.75% increase. Why? Because the 10-year yield is dictated by the market, and the market still won’t believe in aggressively higher long-term inflation given the 30+ year downward trend. Just look at the Fed Funds Rate from 2004-2007. The move up was huge, yet the 10-year yield stayed relatively constant.
The 10-year yield is more important because it is a much stronger indicator for borrowing rates.

A RISING INTEREST RATE ENVIRONMENT

Fed Inflation Target Chart
Inflation is very close to the Fed inflation target zone, which means rate hikes are an inevitability
Let’s say you’re still convinced that borrowing rates are going to skyrocket because the US carries too much debt, and we need to raise interest rates to entice foreigners to help pay off our debt. This is an argument that some have advocated, but which I don’t buy because foreigners are already buying US debt hand over fist due to the desirability of US assets.
Let’s look at the losers and winners of a rising interest rate environment.

Losers In A Rising Interest Rate Environment

• High Yielders: As interest rates rise, existing yields look relatively less attractive. Let’s say investors have been buying a REIT or AT&T mainly for their 5.5% yield. If the 10-year yield rises from 2% to 6%, investors would logically sell the REIT and AT&T and buy a risk-free 10-year bond that provides a higher yield. Dividend stocks, REITs, Master Limited Partnerships, and Consumer Staples will likely underperform.
• Highly Leveraged Firms: If you’ve got a lot of debt, your debt servicing cost goes up with higher rates. Your risk of default also goes up. As a result, investors will sell highly leveraged firms at the margin. REITs, utilities, and any sector that commands high ongoing capital expenditure will likely underperform.
• Exporters: As interest rates rise, the value of the US dollar rises because more foreigners want to own USD denominated assets. You need to buy US dollars to buy US property, US stocks, US anything. An appreciating dollar will therefore hurt US companies who derive a large portion of their profits from the export market because their goods will be more expensive at the margin.
* Individual Debtors: Those of you with credit card debt, floating rate mortgages, student loans, and future car loan borrowers will feel a bigger pinch.
Have Student Loans? Check out SoFi to refinance them. SoFi is one of the leading new financial technology companies based in Silicon Valley that not only reviews your credit score and income/debt ratios, but also looks at the quality of your education and quality of your work institution. If you’re right out of school, you’ve got a lot of upside, but perhaps your finances don’t look so great at the moment. That’s where SoFi can really offer lower rates because banks and government lenders can’t look at individuals holistically. Check SoFi out for a lower interest rate.

Winners In A Rising Interest Rate Environment

In finance, everything is Yin Yang. The following are the relatively winners:
* Cash Rich Companies: If a company has no debt and plenty of cash, it will be perceived as less risky. The interest income from its cash will go up, and investors may flock towards these companies for relative safety. Having too much cash is not a good use of capital, so the longer-term fate of the company will partly depend on its capital efficiency. I’d look for companies trading at book value, or who have a huge percentage of their book value in cash.
* Technology and Health Care. Technology and Health Care are the opposite of high yielding companies. They utilize their retained earnings for growth. In the past 13 rising-rate environments over the past 64 years, tech and health care sectors gained an average of 20% and 13%, respectively during the 12-month period following the first rate hike of each cycle. This compares favorable to an average 6.2% gain in the entire S&P 500. Of course, a lot of the future performance in tech depends on where current valuations and expectations lie.
• Brokers: Brokerages, like Charles Schwab, earn interest income on un-invested cash in customer accounts. So when rates rise, they can invest this cash at higher rates. This is the crux of the big debate about Charles Schwab’s free roboadvisory service. The leading roboadvisors all balked that Charles Schwab really wasn’t free since they recommended 8-30% cash weightings, which Charles Schwab would then use to earn a revenue spread.
• Maybe Banks and Insurers: So long as there’s an upward-sloping yield curve, banks should benefit. That said, I just wrote that the Fed Funds Rate (short-term) could rise aggressively, and the 10-year yield (medium/long term) could stay flat. As a result, banks could see a decline in net interest margins.
* Shorter Term Duration and Floating Rate Funds. To reduce your portfolio’s sensitivity to rising interest rates you want to lower the average duration of your holdings. The Vanguard Short-Term Bond Fund (VCSH) is one such example where if you pull up the chart, you’ll see much more stability. Another idea is to buy a bond fund which has coupon rates which float with the market rate. Luckily, we also have an ETF for such a fund called the iShares Floating Rate Fund (FLOT). Treasury Inflation Protected Securities (TIPS) are another less sexy way to invest.
* Individual Savers. Retirees on fixed incomes or prodigious savers should rejoice with higher interest and dividend incomes. Relatively speaking, cash becomes that much more valuable as other asset classes decline. It’s good to have a healthy cash hoard to start legging back into equities and bonds once you’ve found your risk tolerance.
You can buy a Rising Interest Rate Motif that was professionally created and currently managed by the Motif Investing research team as well. They have several interesting ones to choose from. Check this one out and the massive outperformance of the S&P 500 (green line) over the past year!
RATE HIKES CAN BE POSITIVE FOR ALL
It’s important to differentiate between short-term moves with long-term implications. Rate hikes in the short-term may result in knee-jerk sell-offs in various sectors and stock market indices. But over the long-term, rate hikes should be viewed as positive because the Federal Reserve is theoretically trying to always act in the best interest of the US economy.
The Fed will only raise rates if they see signs of inflationary pressure. There’s only inflationary pressure if employment is robust thanks to strong corporate profits and consumer demand. In such an environment, anybody who has a job and owns assets is doing well. The virtuous cycle continues until there’s too much exuberance. The Fed wants to contain irrational exuberance that ultimately leads to massive asset price deflation. Nobody wants social unrest, rising unemployment, and years of financial pain that follows during a recession.

Summary of what to do when rates are rising:

* Reduce / avoid adding on future debt
* Refinance to a longer term duration mortgage.
* Increase cash weighting to increase interest income or to build a war chest for future investment opportunities
* Reduce weighting in higher yielding securities and increase weighting in growth securities
* Buy TIPs, a professionally created rising interest rate motif, or inverse bond ETF
* Consider selling / reducing exposure to your passive income investments
* Finally go on your European, Brazilian, or Asian vacation!

4 Ways Rising Interest Rates Will Affect Your Investments

Stocks will continue to gain, but investors should be more choosy. And savings accounts will benefit.

While stock investors don't necessarily need to fear rising interest rates, they should keep in mind that some sectors could fare better than others

Brace yourself: Higher interest rates are on the way at some point this year or in early 2016. The $64,000 question, of course, is when will the Federal Reserve start the first cycle of interest rate hikes since 2006?
Investors have become accustomed to an environment of low interest rates. The Fed has kept its official interest rate near zero since December 2008 to support economic growth and bolster the U.S. economy in the wake of the global financial crisis.
Now, the labor market has improved significantly, with the jobless rate at 5.1 percent in September. The central bank broadcast its intentions to start hiking rates this year in an attempt to move interest rates toward a more historically normal level. The Fed could increase rates at its December meeting or in early 2016.
Higher interest rates can affect investors and consumers in a variety of ways, from simple bank savings accounts to home mortgages. Here is what you need to know about how higher interest rates will affect your pocketbook and portfolio: 
Cash will earn higher returns. Savings accounts at banks and certificate of deposit returns have been negligible in recent years as the Fed's near-zero interest rate policy has punished savers. That trend is about to change. While bank and CD returns will likely move higher at a measured pace, savers will be able to generate a little more return on their cash. "When rates go up, there are going to be winners and losers. Winners will be savers – people who invest in bank CDs and money market accounts. The losers will be borrowers, because the cost of borrowing will go up," says Ted Peters, CEO of Bluestone Financial Institutions Fund in Wayne, Pennsylvania, and a former board member at the Federal Reserve Bank of Philadelphia.
Longer-dated bond holdings could be hurt. Some investors have stretched out to longer duration fixed-income securities in an attempt to lock in a higher yield in the current low-rate environment. Once the Fed begins raising rates, this could affect longer-dated bonds. "Losers will be people who bought 30-year, fixed-rate bonds, because those values will go down," Peters says.
Investors may want to consider a shift in their bond maturities. "An average bond maturity of 20-plus years will see about a 13 percent drop in price if rates increase from 3 percent to 4 percent," says Greg Ghodsi, managing director of investments at 360 Wealth Management Group of Raymond James in Tampa, Florida. "For the past couple of years, we have become very defensive in our bond portfolios. You get defensive by buying shorter maturities. Shorter maturity equals lowers price volatility to interest rate changes. Our average bond maturities are usually eight to 10 years, but for the last few years we've moved to a one- to three-year average."
Stocks can continue to gain, but investors may need to be choosy. Stock investors don't necessarily need to fear rising interest rates, but some sectors could fare better than others. "While there may be some near-term volatility when the Fed raises rates, it is usually a sign the economy is functioning reasonably well," says Scott Kim, director of research at Kellner Capital in New York. "In the previous prolonged cycle of interest rate hikes from June 30, 2004, to June 29, 2006, the total return for the [Standard & Poor's 500 index] was 15.5 percent."
Rising rates will help bank stocks, especially community banks and those with a small capitalization, Peters says. "One of the reasons we are bullish on small banks is because when rates rise, banks will make more money because they will have more core deposits, which are very relationship-oriented. Two stocks in that space that we like are Legacy Texas Financial Group (ticker: LTXB) because it is an asset-sensitive bank, and the Bank of the Ozarks (OZRK)," Peters says.
Other sectors can also benefit from rising interest rates. "We are looking at the banking, energy, consumer discretionary and the technology sectors since they can do well in this type of market. In addition, we would recommend considering investments in physical commodities and real estate, since they should also perform well in a rising rate environment," Ghodsi says.
Higher rates can hurt other sectors that are sensitive to rising rates. "Utilities, consumer staples and some real estate investment trusts will not do well in a rising interest-rate environment," Ghodsi says.
Borrowing costs will rise. Consumers will be faced with higher borrowing costs when the Fed begins to hike rates. For homebuyers considering a fixed- or floating-rate mortgage, it is important to understand how rising rates can affect these choices. The most immediate impact of a Fed rate hike will be on loans tied to short-term or floating-rate debt, says Brian Rehling, the St. Louis-based co-head of global fixed income strategy at Wells Fargo Investment Institute.
Investors would be wise to take the time now to examine their portfolios and loans to consider appropriate shifts with the shifting winds in the interest rate environment.

How To Prepare For Rising Interest Rates


When interest rates hover near historic lows for extended periods of time, it becomes easy to forget that what goes down will eventually come back up. However, rates will generally begin to rise as an economy rebounds. When this happens, both short- and long-term fixed-income investors who are caught unprepared may miss out on an easy opportunity to increase their monthly incomes.
Therefore, now is the time to begin preparing for this shift in the interest rate environment. This article explores some of the basic, time-tested strategies that any investor or trader can use to profit in a rising interest rate environment. (Check out How Interest Rates Affect The Stock Market for an introduction to this issue.)
Look to Stocks
Not all strategies that profit from rising rates pertain to fixed-income securities. Investors looking to cash in when rates should consider purchasing stocks of major consumers of raw materials. The price of raw materials often remains stable or declines when rates rise. The companies using these materials to produce a finished good - or simply in their day-to-day operations - will see a corresponding increase in their profit margins as their costs drop. For this reason, these companies are generally viewed as a hedge against inflation.
Rising interest rates are also good news for the real estate sector, so companies that profit from homebuilding and construction may be good plays as well. Poultry and beef producers may also see an increase in demand when rates rise, due to increased consumer spending and lower costs. (For more on inflation, take a look at How Interest Rate Cuts Affect Consumers.)
Get Your Ladder Ready
Of course, the most common strategy that financial planners and investment advisors recommend to clients is the bond ladder. A bond ladder is a series of bonds that mature at regular intervals, such as every three, six, nine or 12 months. As rates rise, each of these bonds is then reinvested at the new, higher rate. The same process works for CD laddering. The following example illustrates this process:
Larry has $300,000 in a money market earning less than 1% interest. His broker advises him that interest rates are probably going to start rising sometime in the next few months. He decides to move $250,000 of his money market portfolio into five separate $50,000 CDs that mature every 90 days starting in three months. Every 90 days, Larry reinvests the maturing CD into another CD paying a higher rate. He may invest each CD into another of the same maturity, or he may stagger the maturities according to his need for cash flow or liquidity. (Learn more about the bond ladder in The Basics Of The Bond Ladder.)

Beware of Inflation Hedges
Tangible assets like gold and other precious metals tend to do well when rates are low and inflation is high. Unfortunately, investments that hedge against inflation tend to perform poorly when interest rates begin to rise simply because rising rates curb inflation. The prices of other natural resources such as oil may also take a hit in a high-interest environment. This is bad news for those who invest directly in them. Investors should consider re-allocating at least a portion of their holdings in these instruments and investing in stocks of companies that consume them instead. (For more, see Are oil prices and interest rates correlated?)
Don't Forget the Dollar
Those who invest in foreign currencies may want to consider beefing up their holdings in good old Uncle Sam. When interest rates start to rise, the dollar usually gains momentum against other currencies because higher rates attracts foreign capital to investment instruments that are denominated in dollars, such as T-bills, notes and bonds.
Reduce Your Risk
Rising interest rates mean that more conservative instruments will begin paying higher rates as well. Furthermore, the prices of high-yield offerings (such as junk bonds) will tend to drop more sharply than those of government or municipal issues when rates increase. Therefore, the risks of high-yield instruments may eventually outweigh their superior yields when compared to low-risk alternatives.
Refinance Now
Just as it is wise to keep your fixed-income portfolio liquid, it is also prudent to lock in your mortgage at current rates before they rise. If you are eligible to refinance your house, this is probably the time to do so. Get your credit score in shape, pay off those small debts and visit your bank or loan officer. Locking in a mortgage at 5% and then reaping an average yield of 6.5% on your bond ladder is a low-risk path to sure profits. Locking in low rates on other long-term debt such as your car loan is also a good idea. (Before you run to the bank, check out 6 Questions To Ask Before You Refinance and Got A Good Mortgage Rate? Lock It Up!)
The Bottom Line
History dictates that interest rates will not stay low forever, but the speed at which rates rise and how far up they climb is difficult to predict. Those who pay no attention to interest rates can miss out on valuable opportunities to profit in a rising rate environment. There are several ways that investors can cash in on rising rates, such as buying stocks of companies that consume raw materials, laddering their CD or bond portfolios, strengthening their positions in the dollar and refinancing their homes. For more information on how to profit from rising interest rates, consult your financial advisor.
For related reading, take a look at Managing Interest Rate Risk.

Chủ Nhật, 28 tháng 2, 2016

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The correlation between interest rates and oil prices in Viet Nam

There has only been one other time in history when the price of oil has crashed by more than 40 dollars in less than 6 months.  The last time this happened was during the second half of 2008, and the beginning of that oil price crash preceded the great financial collapse that happened later that year by several months. 

Well, now it is happening again, but this time the stakes are even higher.  When the price of oil falls dramatically, that is a sign that economic activity is slowing down.  It can also have a tremendously destabilizing affect on financial markets. 
As you will read about below, energy companies now account for approximately 20 percent of the junk bond market.  And a junk bond implosion is usually a signal that a major stock market crash is on the way.  So if you are looking for a “canary in the coal mine”, keep your eye on the performance of energy junk bonds.  If they begin to collapse, that is a sign that all hell is about to break loose on Wall Street.
It would be difficult to overstate the importance of the shale oil boom to the U.S. economy.  Thanks to this boom, the United States has become the largest oil producer on the entire planet.
Yes, the U.S. now actually produces more oil than either Saudi Arabia or Russia.  This “revolution” has resulted in the creation of  millions of jobs since the last recession, and it has been one of the key factors that has kept the percentage of Americans that are employed fairly stable.



Unfortunately, the shale oil boom is coming to an abrupt end.  As a recent Vox article discussed, OPEC has essentially declared a price war on U.S. shale oil producers…
For all intents and purposes, OPEC is now engaged in a “price war” with the United States. What that means is that it’s very cheap to pump oil out of places like Saudi Arabia and Kuwait. But it’s more expensive to extract oil from shale formations in places like Texas and North Dakota. So as the price of oil keeps falling, some US producers may become unprofitable and go out of business. The result? Oil prices will stabilize and OPEC maintains its market share.
If the price of oil stays at this level or continues falling, we will see a significant number of U.S. shale oil companies go out of business and large numbers of jobs will be lost.  The Saudis know how to play hardball, and they are absolutely ruthless.  In fact, we have seen this kind of scenario happen before
Robert McNally, a White House adviser to former President George W. Bush and president of the Rapidan Group energy consultancy, told Reuters that Saudi Arabia “will accept a price decline necessary to sweat whatever supply cuts are needed to balance the market out of the US shale oil sector.” Even legendary oil man T. Boone Pickens believes Saudi Arabia is in a stand-off with US drillers and frackers to “see how the shale boys are going to stand up to a cheaper price.” This has happened once before. By the mid-1980’s, as oil output from Alaska’s North Slope and the North Sea came on line (combined production of around 5-6 million barrels a day), OPEC set off a price war to compete for market share. As a result, the price of oil sank from around $40 to just under $10 a barrel by 1986.
But the energy sector has been one of the only bright spots for the U.S. economy in recent years.  If this sector starts collapsing, it is going to have a dramatic negative impact on our economic outlook.  For example, just consider the following numbers from a recent Business Insider article
Specifically, if prices get too low, then energy companies won’t be able to cover the cost of production in the US. This spending by energy companies, also known as capital expenditures, is responsible for a lot of jobs.
“The Energy sector accounts for roughly one-third of S&P 500 capex and nearly 25% of combined capex and R&D spending,” Goldman Sachs’ Amanda Sneider writes.
Even more troubling is what this could mean for the financial markets.
As I mentioned above, energy companies now account for close to 20 percent of the entire junk bond market.  As those companies start to fail and those bonds start to go bad, that is going to hit our major banks really hard
Everyone could suffer if the collapse triggers a wave of defaults through the high-yield debt market, and in turn, hits stocks. The first to fall: the banks that were last hit by the housing crisis.
Why could that happen?
Well, energy companies make up anywhere from 15 to 20 percent of all U.S. junk debt, according to various sources.
It would be hard to overstate the seriousness of what the markets could potentially be facing.
One analyst summed it up to CNBC this way
This is the one thing I’ve seen over and over again,” said Larry McDonald, head of U.S strategy at Newedge USA’s macro group. “When high yield underperforms equity, a major credit event occurs. It’s the canary in the coal mine.
The last time junk bonds collapsed, a major stock market crash followed fairly rapidly.
And those that were hardest hit were the big Wall Street banks
During the last high-yield collapse, which centered around debt tied to the housing sector, Citigroup lost 63 percent of its value in the following 60 days, Kensho shows. Bank of America was cut in half.
I understand that some of this information is too technical for a lot of people, but the bottom line is this…
Watch junk bonds.  When they start crashing it is a sign that a major stock market collapse is right at the door.
At this point, even the mainstream media is warning about this.  Just consider the following excerpt from a recent CNN article
That swing away from junk bonds often happens shortly before stock market downturns.
“High yield does provide useful sell signals to equity investors,” Barclays analysts concluded in a recent report.
Barclays combed through the past dozen years of data. The warning signal they found is a 30% or greater increase in the spread between Treasuries and junk bonds before a dip.
If you have been waiting for the next major financial collapse, what you have just read in this article indicates that it is now closer than it has ever been.
Over the coming weeks, keep your eye on the price of oil, keep your eye on the junk bond market and keep your eye on the big banks.
Trouble is brewing, and nobody is quite sure exactly what comes next.
source:

[ĐA SẮC THÁI CÙNG TÍNH NĂNG MỚI CỦA FACEBOOK]

Facebook vừa công bố chính thức một nút biểu tượng cảm xúc mới bên cạnh nút “LIKE” truyền thống.

Trước khi nhân rộng chiến dịch này, Facebook (FB) đã thử nghiệm tính năng mới này ở Tây Ban Nha và Ireland để nghiên cứu phản ứng của người dùng Facebook so với các bài viết có nút Like "ngón tay cái lên" truyền thống. Sau đúng 4 tháng kể từ 26/10/2015, nhận được nhiều phản hồi tích cực, đặc biệt trong việc tiếp nhận thông tin từ các chuyên gia Marketing, Facebook chính thức triển khai chiến dịch này trên toàn thế giới dành cho người dùng Facebook.

Mạng xã hội này đã tăng số lượng tùy chọn cảm xúc cho các bài đăng của người dùng. Theo đó, ngoài nút "like", người dùng còn có thể sử dụng "love" (yêu), "haha", "wow" (ngạc nhiên), "sad" (buồn) hay "angry" (phẫn nộ).


Chiến dịch thêm biểu tượng cảm xúc đã được Facebook thử nghiệm trong nhiều tháng qua và lựa chọn nút biểu tượng phù hợp nhất. Trước nay người dùng mạng xã hội này chỉ có thể "thích" (like) bài đăng, tuy nhiên việc bấm nút "like" có vẻ như không thích hợp với những thông tin tiêu cực.

Hiện các nút biểu tượng này đã được đưa vào sử dụng cho tất cả người dùng trên toàn cầu, bao gồm cả Việt Nam. Để sử dụng các biểu tượng cảm xúc mới, người dùng có thể ẤN GIỮ NÚT LIKE TRÊN BẢN DI ĐỘNG hoặc cho CON TRỎ CHUỘT LƯỚT QUA NÚT LIKE TRÊN BẢN DESKTOP, đợi các biểu tượng mới xuất hiện và sau đó lựa chọn biểu tượng muốn sử dụng.


REACTIONS là tên gọi mà Facebook dùng để gọi chung cho các cảm xúc mới này. "Chúng tôi biết đây là một thay đổi lớn, vì thế muốn thử nghiệm kỹ lưỡng trước khi tung ra các biểu tượng cho người dùng", Sammi Krug, giám đốc sản phẩm của Facebook cho biết. "Chúng tôi sẽ tiếp tục học hỏi và lắng nghe những phản hồi từ người dùng để đảm bảo rằng Facebook trở nên hữu ích với mọi người trên toàn cầu".

Nghiên cứu từ tờ The New York Times cung cấp một tài liệu tham khảo hữu ích về Marketing rằng những người sử dụng các biểu tượng Reaction này:

+ Để chia sẻ nội dung có giá trị và giải trí.
+ Để có được những thay đổi tích cực trong bài viết của mình nếu đó là biểu tượng không hài lòng (“sad” hay “angry”.
+ Để xác định chính mình cho người khác (để người khác thấy được quan điểm cá nhân).
+ Để phát triển và nuôi dưỡng các mối quan hệ lẫn nhau.

Với chiến dịch này, Facebook phần nào giúp các Marketer xem xét kỹ lưỡng liệu có nên áp dụng điều này cho những kế hoạch và chiến lược Marketing mới của mình thông qua mạng xã hội hay không.

Còn bạn, bạn đã thử dùng tiện ích mới này trên Facebook hay chưa?
Bạn thấy nó thú vị và hữu ích chứ?

KỲ MINH – 41K12.1 & NGỌC HÀ – 41K12.3


Nguồn: Marketing Land